Brand
Guidelines

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Logo

Route4Me Symbol

The symbol is composed of simple geometric shapes. Note the consistency of shapes, sizes, and spacing. This geometry must always be maintained.

Route4me
Route4me

Route4Me Logo

The logo parts have very specific placement relationships within each other. The alignments create a solid lockup. Knowing these spatial relationships is critical for maintaining consistency across the brand.

Route4me
Route4me

Logo on Backgrounds

The logo should be used only on white or blue backgrounds. Avoid using logo on photographs unless the logo sits on the white area of the image.

Route4me
Route4me

Logo Clear Space

Ensure there is adequate space between the logo and surrounding elements. The clear space around should always be greater than or equal to the 1/3 of logo height.

Route4me

Alignment

Follow the spacing and alignment specifications below when locking the Route4Me logo up with a series of affiliated logos. Partner logos should be aligned to the optical baseline of Route4Me logotype.

Route4me

* Google and/or Amazon logos are displayed for demonstration purposes only. Their placement near the Route4Me logo does not suggest a partnership or business relationship exists.

Mobile App Icon

An icon may have different shape on different devices. Ensure there is adequate space between the logo and icon shape edge.

Route4me
Route4me
Route4me

Logo Misuse

The logo parts have very specific placement relationships within each other. The alignments create a solid lockup. Knowing these spatial relationships is critical for maintaining consistency across the brand.

Route4me
Do not change the transparency of the logo
Route4me
Do not use different colors
Route4me
Do not change the position of the logo parts in relation to each other
Route4me
Do not change the size of the logo parts in relation to each other
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Do not distort the logo
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Do not use drop shadows or any other effects
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Do not outline logotype
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Do not re-create using any other typeface

Usage Guidelines

The Route4Me marks include the Route4Me name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Route4Me's products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Route4Me, or in a way that confuses Route4Me with another brand (including your own).

You may not:

Colors

Colors

Below is the official Route4Me color palette. Avoid deviating from this core set of colors.

Primary Blue

HEX: #42527B
RGB: R 66 / G 82 / B 123 Route4me

Accent Orange

HEX: #FF7B24
RGB: R 255 / G 123 / B 36 Route4me

Action Green

HEX: #A1C060
RGB: R 161 / G 192 / B 96 Route4me

Text

HEX: #555555
RGB: R 83 / G 83 / B 83 Route4me

Color Balance

Preserve approximate color percentage according to the graph below.

Route4me

Typography

Typeface

Route4Me uses Open Sans for all headlines, buttons and paragraph text.

Open Sans

Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
[email protected]#$^&*()_+/-
Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
[email protected]#$^&*()_+/-
Semibold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
[email protected]#$^&*()_+/-

Typography

The exact point sizes and leading are not prescriptive and should be adapted to the size of the materials and layouts. However, the general proportions, weights and tracking should be kept intact for all layouts.

Route4me

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