Our Values


Most people know little about the logistics industry. They may be familiar with the big companies that bring packages to their door, but they have no idea that the logistics industry is actually a secretive, tight-knit community run by a small group of people.

That secrecy exists for a reason. By keeping customers in the dark, companies in the logistics industry can obscure the unfairness of their practices and make more money.

Some companies will even withhold technical documentation until you become a paying customer. Imagine buying a car without first taking it out for a test drive, or a house without even stopping by for a visit. It’s ridiculous.

At Route4Me, we believe in transparency. We’re always upfront about our pricing, so you won’t get nickel and dimed by hidden fees with us. And before you purchase our software, you’ll be able to see all the relevant technical documentation and know exactly what you’re getting. We don’t have anything to hide.


Running a business is like being a shark. If you don’t move forward, you die.

We understand that you’re quite busy doing everything you have to do to grow your business, so you don’t have much time for delays on our end. There’s an extreme sense of urgency with everything we do, because we know how important progress is to you. It’s important to us as well. Without progress, it’s just about impossible to make a profit.

Some programs go months or even years without a software upgrade. Not Route4Me. Our decentralized team structure empowers everyone on our staff to have an immediate impact on projects, so we’re able to release dozens of software upgrades every week.

Route4Me is the world’s most popular route optimization software, and it got that way because we’re always working to improve it.


The traditional 9 to 5 work schedule is boring. It’s repetitive. Quite frankly, it’s outdated.

Employees that work 9 to 5 have a tendency to become complacent. Instead of actually working toward a goal, everyone just waits around for the clock to strike 5. Team spirit and productivity go out the window after lunch.

That’s why Route4Me is structured in a non-traditional way. Our teams are distributed worldwide, and everyone is more or less available all the time. We hire passionate people and pay them to do what they love.

Since our team members span so many time zones, we have around-the-clock 24/7 progress. In other words, every calendar day at Route4Me is like 3 days in the regular business-world of other logistics/telematics software companies.

If something needs to get done last minute on a Friday night, even if it’s just to address a minor concern from a single customer, we’ll put our personal plans on hold and band together to get it done.


Our founding team members are high-performance software engineers, and we’re enthusiastic about quality and performance in all aspects of our lives.

Speed is good, but not if it comes at the cost of consistency. We believe reliability is just as important as speed.

That’s why we do everything we can to ensure our software is reliable. Just like a company that makes high-performance titanium bicycles or sports cars, we build our technology using tried-and-true business principles like benchmarking, continuous improvements, quality-control, high-availability, and open-mindedness.


Route4Me is one of the few tech companies in the logistics industry that has not taken money from venture capitalists. That means we are truly independent and that we are forced to make long term business decisions.

To date we have been funded almost exclusively by our founders and from customer revenue.

We’ve always wanted to build our business the old fashioned way, by taking the time to establish real relationships with customers. That means we’re not going to have high-pressure sales tactics or deceptive practices. Nor are we going to take any shortcuts to follow elusive market trends.

We’re willing to put in the hard work to do things the right way.

This sort of ultra long-term philosophy forces us to operate with integrity. It isn’t always easy, but to be the company we want to be and provide positive customer experiences, we have to be honest with our customers about pricing, capabilities, features, and everything else.


Route4Me is a company that focuses on high-quality environmental sustainability. We help businesses find ways to be more environmentally friendly, so we can all focus on what matters most: making the world better, one stop at a time.

The EPA says that transportation makes up 28% of greenhouse gas emissions in the United States and being a 99% carbon neutral company, we are proud to help businesses make the switch to electric fleets to further improve the environment and reduce our dependence on fossil fuels.

Since 2009 Route4Me has prevented over 10 billion miles from being driven, in turn reducing the use of fossil fuels and lowering carbon emissions. We did the math, and the emissions we've saved is the equivalent of planting over 87 million trees!

People Planet Profit